WANT TO KNOW EXACTLY HOW I'VE HELPED HUNDREDS OF COACHES, CONSULTANTS AND EXPERTS STOP GUESSING ABOUT HOW MUCH TO CHARGE?
Grab my plug and play Pricing Toolkit,
and confidently commit to charging what you're worth.
You've got your business up and running, and you're ready to start bringing in good, consistent revenue.
Now it's time to stop waffling around about how much you charge and confidently set your prices so your business can thrive.
The Million Dollar Question
Is it even possible to...
-confidently land on a personalized hourly rate so you never have to feel like apologizing for your prices again?
-and have that rate get you on the path to your wildest revenue goals (and vacation goals?)
-and be as easy as filling in the blanks on a worksheet?
-WITHOUT you having to figure out any formulas or do any math?
Spoiler alert: Yes, yes it is!
Picture This
You fill in the blanks in the pricing calculator, and...
You find your ideal hourly rate
You confidently raise your prices
You know exactly how many customers you need to reach your revenue goal
Now this obviously doesn't happen effortlessly, but...
Here's how you can end the pricing struggle using The Pricing Toolkit:
Step 1
Set your annual revenue goal. (Don't worry if you don't have one yet - there's a guide in the toolkit.)
Step 2
Get clear on how much your time is worth by being honest with yourself about how many hours you actually have (or want) to work, how much time you need to spend marketing and operating your business and how much vacation you want to take.
Step 3
Discover your Ideal Price Point, and then use it to confidently set your price for ANY offer - online course, workshop, VIP day, 1:1 session etc.
That's right!
You can confidently set your prices...
Without researching a bunch of other sites hoping they show their prices
Without worrying that you're charging too much
Without asking ChatGPT "How much should I charge?"
Without wondering if you're making or losing money on each offer
Without wondering if you can justify your prices
Without even knowing where to start
It's true -- the gurus won't tell you --
but if you set your prices based on how much revenue you need to make - and how much vacation you want to take 😉- you'll design a "can't fail" business every time.
Want me to show you how to price your offers so you can stop worrying about leaving money on the table and start building a business that supports you?
GET INSTANT ACCESS
The Pricing Toolkit
Grab my fill in the blank pricing calculator, follow along with the failproof walkthrough video and set your prices so you can reach your revenue goals.
30-Day Money Back Guarantee
Get Instant Access for Just $17Here's a Sneak Peak of What's Inside
- Painless, fill-in-the-blank, pricing calculator that identifies your Ideal Price Point™
- Video walkthrough with examples for pricing your 1:1 sessions, VIP Days, Workshops, Online Courses, Digital Downloads and more...
- The surprising truth about how to offer discounts
- Detailed step-by-step PDF cheatsheet
- The unexpected tool my private clients use to make sure they have enough time to work ON their business instead of just in their business
- BONUS 1: Pricing strategy video with my insider hacks for managing your business money
- BONUS 2: How to Set Your Revenue Goal - even if you don't have a lot of revenue (yet)
GET INSTANT ACCESS
The Pricing Toolkit
Grab my fill in the blank spreadsheet, follow along with the foolproof walkthrough video and set your prices so you can reach your revenue goals.
Fill-in-the-Blank Pricing Calculator
Pre-formatted spreadsheet with examples for multiple offer types and done for you calculations.
"Do It With Me" Explainer Video
Step by step walkthrough of each spreadsheet section with examples.
PDF Cheatsheet
Detailed download that explains each cell where you need to enter information.
Valuable Bonuses
Bonus 1:
Pricing strategy video
Bonus 2:
How to Find Your Revenue Goal Guide
Hi - Nice to meet you...
I'm Laura Zavelson
Founder of 3 successful companies, former entrepreneurship prof and long-time business mentor.
Like many consultants, coaches, creators and experts I used to struggle with pricing my offers too. When I had my brand-strategy agency, I can't tell you how many times I calculated out exactly how much I needed to charge...and then lowered it. Because that's what I thought the client would pay.
But after working with hundreds of students and founders, I started to see a pattern. The business owners who connected their pricing to overall revenue did a much better job of consistently charging enough to cover their expenses and pay themselves.
So I developed the "Ideal Pricepoint™" framework so that every founder can close the gap between their pricing and revenue. It makes it super easy for coaches, consultants and experts to see how much they need to charge to build a business that thrives.
"So much wisdom and perspective, the room was buzzing! You are so good at making $$ approachable. "
- Minnie C.
"Fantastic. You took something that's such a block for people and completely changed their way of thinking."
- Monica G.
"Mind blown. I've never thought about pricing my offers this way before."
- Sharon K.
"Laura's spreadsheet helped me flesh out different scenarios-looking at how many clients I can serve in the way I want to serve them and what I need to charge to reach my revenue goals."
- Kelly K.
"I watched your pricing tutorial and filled in the spreadsheet...I wish I had this 10 years ago, I do think it is a great tool for today’s entrepreneurs. well done, excellent explanation, easy to follow, very helpful"
- Debbie
"I found the pricing strategy worksheet to be helpful and fascinating. I plan to return to this often as I evaluate my pricing structure."
- Krista
Worried that numbers are not your thing?
You’re not alone! So many clients tell me they hate spreadsheets or they're not good at math.
But the truth is that your audience needs your expertise and talent, and charging enough is the only way you can stay in business and keep helping them.
The good news is I created The Pricing Toolkit to make it as easy as possible to figure out how much you need to charge without having to write any formulas or do any math.
There's even a pre-filled section with examples so when you need a reminder, it's right there in the workbook.
GET INSTANT ACCESS
The Pricing Toolkit
Grab my fill in the blank pricing calculator, follow along with the foolproof walkthrough video and set your prices so you can reach your revenue goals.
30-DAY MONEY-BACK GUARANTEE
30-Day, no questions asked, money-back guarantee. If you purchase the toolkit and for any reason it doesn't meet your expectations, just email me and I'll refund you 100% of your purchase.
Who is this toolkit for?
Do I need any special software?
What if I'm not good at spreadsheets?
Do I get instant access to everything when I sign up?
What's your refund policy?
How do I contact you?
GET INSTANT ACCESS
The Pricing Toolkit
Grab my fill in the blank pricing calculator, follow along with the foolproof walkthrough video and set your prices so you can reach your revenue goals.
30-Day Money Back Guarantee
Get Instant Access for Just $17
Laura Zavelson